Fish with a mission
Together we increase the global supply of sustainable fish
The Fish Tales Foundation supports the Fish Tales mission: enjoying the tastiest fish, now and in the future! We do this by working with small-scale fisheries to promote sustainability. In the markets where our fish ends up, we provide consumers with information about the importance of choosing sustainable fish. This way, we increase the global supply and ensure a better world with healthier oceans!
Through projects, our foundation works to make fisheries and aquaculture more sustainable and to increase consumer awareness about the importance of sustainable fish. This is what we have achieved:
With the help of the Fish Tales Foundation, the tuna fishery in Bitung has been Fair Trade certified for five years! And next year, a second fishery will be added, located in Maumere, Flores.
In Indonesia, many active small scale shrimp farmers find it difficult to reach the Western market with their products. The Fish Tales Foundation works with these farmers to help them obtain certification so they can sell their shrimp on the Western market.
Pole and line fisheries are highly dependent on live bait. This IPNLF project investigates whether they can imitate live bait with light and sound - A kind of underwater disco! When the tuna see these lights, their hunting instinct is activated, and they bite the hooks. If this works, less live bait will be needed to catch tuna. This means fishermen can fish more efficiently and less live bait needs to be caught.
The Foundation has collaborated with the World Wide Fund for Nature (WWF) and shrimp farmers in Vietnam to improve their farms and achieve ASC certification.
We want to ensure that the oceans remain a healthy source of food and income for all who depend on fishing for their livelihood: the fishing communities, the fishermen, and their families. Together with them and local organizations, we work on social and/or environmental improvements.
