Welcome to Kvarøy!

- Alf-Gøran Knutsen
- Sustainable salmon farming
- Partner since 2022
- Kvarøy, Norway



He has a clear vision when it comes to farming salmon for the future. "We can make a significant sustainable change in my field. My goal as a salmon farmer is to continue for another fifty years before passing it on to the next generations."
Our Norwegian salmon is farmed by Alf and his team on the island of Kvarøy in Norway. Like elsewhere, the salmon here grow up in large sea pens, but at Kvarøy, they do things a little differently. The pens are less crowded, giving the salmon up to 50% more space than at other farms. This not only ensures happy fish but also the best quality salmon.
And then there's something else unique: the feed. Specially developed for Kvarøy, this is currently the most sustainable fish feed available. So you're not just choosing delicious salmon, but also an environmentally friendly and responsible choice! Want to know more about Kvarøy? Click here!
Our salmon does not receive artificial colorants. The Kvarøy salmon eats a natural diet of krill, algae, and astaxanthin. Astaxanthin is an antioxidant belonging to the group of carotenoids (vitamin A), which gives it its red/orange color.
It is precisely the same natural substance that makes flamingos pink. So no, no tricks, no additives. Just healthy fish with a healthy color.
Atlantic salmon and Sockeye salmon are two completely different species, each with its own unique characteristics and flavor.
Atlantic salmon This type of salmon originally comes from European waters but is now almost always farmed. Our Atlantic salmon comes from a special farm in Kvarøy, Norway. It has a beautiful pink/orange color, a soft and slightly fattier texture, and a mild, creamy flavor. Due to its higher fat content, Atlantic salmon contains a bit less protein but offers more flavor.
Sockeye salmon Our Sockeye salmon is wild-caught in Alaska during the annual salmon fishing season in the summer. This salmon has a deep orange/red color, firm flesh, and a drier texture. Its flavor is intense and bold, making it a true favorite among connoisseurs who love pure, wild salmon.
You can immediately recognize Atlantic salmon from Norway: small, X-shaped black spots on its side and that beautiful red-pink fish meat. Our Norwegian salmon is carefully farmed and completely free from hormones and preventive antibiotics. When you cook with it, you serve only pure nutrients and a good portion of flavor.
Salmon is a fatty fish species and is packed with healthy omega-3 fatty acids like EPA and DHA. These fish oils are great for your brain and support a healthy cardiovascular system. No wonder the dietary advice is to eat fish at least once a week, preferably fatty fish like salmon.


Anchovy

Jack Mackerel

Sardines

skipjack tuna

salmon

Herring

Pink salmon

Wild sockeye salmon

Octopus

Cod

Zeeland mussels

skipjack tuna

Albacore tuna

Albacore tuna