The journey of
Fish Tales

For over twenty years, I've traveled the world to live, fish, and cook with unique fishing communities - Fishers who have mastered their craft and know: the ocean is not an inexhaustible source, but something to be protected. Along the way, I also spotted what goes wrong. Overfishing. Short-term thinking. Fish comes from the wild, and what disappears from there doesn't come back. That's why Fish Tales was created. Not just as another fish brand, but as part of a movement: The Seafood Revolution. With total transparency, direct cooperation with fishers, and one mission: fish for future generations. So that we can continue to enjoy the most delicious fish. Today and tomorrow.

Bart van OlphenFounder Fish Tales

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The problem is realThe ocean is under pressure

Overfishing and large-scale fisheries put marine life under pressure. Fish comes from the wild, and what disappears from there doesn't come back.

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The Seafood RevolutionWe set the course

That's why we do things differently. Fish Tales is part of The Seafood Revolution: a movement that shows that fishing with respect for nature and people is possible.

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You know exactly what you're eatingFully traceable back to the fishery

We work exclusively with ethical fisheries and canneries. This way, you know where your fish comes from, how it was caught, and who had a hand in it.

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Also for the fishersLasting collaborations

We opt for long-term collaborations and craftsmanship. We work with fishers who pass on their craft from generation to generation and who demonstrate every day how things can be done differently.

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and you can taste itThe most delicious fish

The result? Fairly caught fish of the best quality, bursting with flavour and made with pure ingredients: olive oil, lemon, chili, or tomato. No more is necessary.